By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in 1994? They have literally been around for decades, but it took the COVID-19 pandemic and desire to put information (like a menu) directly into consumers’ hands without them having to physically touch anything […]

By Melissa Wildstein – Last week when speaking with a potential customer about their medical device marketing strategy. The team was looking for a medical device marketing agency to help them elevate their brand and generate demand for their product. They had a small sales force along with an inside sales team and they were […]

By Melissa Wildstein – I’ve been listening to the Hidden Brain podcast recently – and if you haven’t listened, I highly recommend it. Two episodes in particular really struck me because of their relevance to what we do here every day at The Matchstick Group – solve challenges for medical device marketing teams. The episodes […]

By Alex Flores – November 30th 2022.  It’s possible that a lot of us will look back on 11/30/22 as the day everything changed. That’s when ChatGPT (Chat Generative Pre-trained Transformer) opened its figurative doors to the public. From there, through to the writing of this post, things have, shall we say, been interesting – […]

In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, the analyst community, and advertising agencies. With rep visits limited and live events and conferences being canceled, going virtual, or experiencing a fraction of the in-person attendance they once had, we have been […]

  No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three trends that we expect to see making a big impact for our clients’ medical device marketing strategy:  1.     Brand is Big! With sales reps out of the hospitals, many medical […]