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MEDICAL DEVICE MARKETING
THAT IGNITES BRANDS.

Strategy at the Core

ABOUT US

The Matchstick Group was founded in 2011 to focus solely on medical device marketing. We looked at the challenges that medical device companies were facing and decided to build a business that serviced their needs specifically. Focusing solely on the medical device market gives us great insight into our client’s business.

Our clients have trusted us to launch more than 50 brands, spanning the US, LATAM and EMEA markets.

CASE STUDIES

EXPERIENCE THE EXTRAORDINARY
Quill™ Knotless Tissue Closure Device
VIEW CASE STUDY
EXPERIENCE THE EXTRAORDINARY
Quill™ Knotless Tissue Closure Device
VIEW CASE STUDY
EXPERIENCE THE EXTRAORDINARY
Quill™ Knotless Tissue Closure Device
VIEW CASE STUDY

CLIENTS

Our streamlined, targeted process has worked for these forward-thinking medical device companies:

Could your brand benefit from a new perspective?

EXPERTISE

The Matchstick Group is an agency for the 21st century. We provide medical device marketing teams with world-class strategic insights and launches winning brands with the speed and efficiency that matches the pace of innovation.

Strategy

We work with medical device companies to define their brand strategy first because everything that we do to launch a medical device should ladder up to the company’s overall objectives.

Strategy

• Market Assessments
• Competitive Analysis
• Positioning
• Mission / Vision
• Customer Segmentation

Brand Development

Whether medical device companies are looking to launch a brand or completely rebrand their organization, we work with them to create a unique identity for them.

Print & Digital Creative

• Brand Architecture
• Logo Development
• Visual Identity
• Messaging
• Iconography

Email and Marketing Automation

Trained on a variety of platforms (Act-On, Eloqua, Hubspot and Sharpspring), we develop marketing automation campaigns that help optimize a medical device brand’s success.

Email and Marketing Automation

• Content Creation
• HTML and Text-based emails
• Landing Page Development
• Marketing Automation
• Campaign Workflows

Print & Digital Creative

The medical device landscape can be cluttered, which is why medical device marketing teams need creative solutions that break through.

Print & Digital Creative

• Print & Digital Advertising
• Sales Collateral
• Website Design and Development
• Virtual and In-person Tradeshow Booths
• Patient and Clinician Education

Animation and Video

We create animations and videos that give clinicians a better idea of how a medical device works, who the company is behind it and the value that a given product or procedure can bring to a patient’s life.

Animation and Video

• 2D and 3D Medical Animation
• How-to / Explainer Videos
• Corporate Videos
• Video Training
• Testimonials

Virtual Demos & Interactive Programs

The Matchstick Group develops virtual demos and other interactive programs to help medical device marketing teams effectively sell, even when a rep can’t be in the room.

Virtual Demos & Interactive Programs

• HTML and iOS Apps
• Touchscreen Panel Applications
• Animation and Video
• Virtual Tradeshows
• Webinars and Online Meetings

Market Research

Because the customer is at the center of everything that we do and we build our insights based on research, if market research isn’t available, we do it!

Market Research

• Search and Social Audits
• One-on-one Interviews
• Concept Testing
• Message Testing
• Online Surveys

Sales Training

We work with marketing teams to ensure that medical device sales reps understand both the customers they’re selling to and the products that will make a difference.

Sales Training
& eModules

• Product Demos
• Clinical Data Support
• Video and PPT eLearning Modules
• Scripting and Objection Handling
• Inside Sales Training Manuals

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Contact Us

Start a conversation about your medical device marketing strategy.

CALL US NOW: +1 (914) 318 7611

If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.

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