By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in 1994? They have
By Melissa Wildstein – Last week when speaking with a potential customer about their medical device marketing strategy. The team was looking for a medical
By Melissa Wildstein – I’ve been listening to the Hidden Brain podcast recently – and if you haven’t listened, I highly recommend it. Two episodes
By Alex Flores – November 30th 2022. It’s possible that a lot of us will look back on 11/30/22 as the day everything changed. That’s
In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, the analyst community,
No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three
This year has been crazy to say the least! We are so grateful to our team AND to our medical device clients this year. We wouldn’t be here without you.
(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how
Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live events and meetings
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
Marketing a medical device isn’t the same as marketing a consumer product—or even a pharmaceutical drug. It’s a complex, high-stakes process that requires a deep understanding of regulatory hurdles, long sales cycles, and highly specialized audiences. At
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
Marketing a medical device isn’t the same as marketing a consumer product—or even a pharmaceutical drug. It’s a complex, high-stakes process that requires a deep understanding of regulatory hurdles, long sales cycles, and highly specialized audiences. At
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and
Marketing a medical device isn’t the same as marketing a consumer product—or even a pharmaceutical drug. It’s a complex, high-stakes process that requires a deep understanding of regulatory hurdles, long sales cycles, and highly specialized audiences. At
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
