In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and Velocity as a foundational framework in our strategy workshops. This process is designed to give our clients the […]
Case Study: How The Matchstick Group Drove 1800 Sign-Ups for Synergy Surgical’s New Suture Line
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of surgical disposables and sutures with over 20 years of experience. Traditionally, the company resold devices from established brands like Arthrex, Bard, Covidien, and Medtronic. In 2022, Synergy Surgical approached The Matchstick Group with […]
The Matchstick Group at The AI Deciphered Summit
Have you wondered how Generative AI fits into your strategic and creative marketing efforts? With so many AI tools available, you may feel overwhelmed, or you may feel like a kid in a candy store. Here at the Matchstick Group, we were early adopters of GenAI and have been experimenting with various tools and approaches […]
AI in Medical Device Marketing: Navigating Opportunities and Pitfalls
Generative AI (GenAI) technology is revolutionizing industries worldwide, and medical device marketing is no exception. The ability to analyze vast amounts of data to generate actionable insights is transforming how medical device companies strategize and execute their marketing efforts. The strategic use of various AI technologies empowers marketing teams, enabling them to streamline and speed […]
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential as my passport. It’s where I record my experiences, my thoughts, my encounters. It’s a canvas for my […]
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how clever headlines, persuasive language, and catchy taglines will be replaced by a cold, clinical algorithm that had limitless […]
From Dad Jokes to Coping Mechanisms: The Role of Humor in Healthcare
By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of the job that we too often forget – they’re just like everyone else. They get frustrated by traffic, binge watch TV shows, and can exhibit a wicked sense of humor. […]
Black History Month, Advertising, & Ed Lewis
By Faith Cook – As Black History Month comes to a close, I want to give flowers to one of the Black Trailblazers in Advertising: Ed Lewis. Ed Lewis was the co-founder of Essence Magazine, a publication that was a staple read during my hair salon visits or on the coffee table when I visited […]
Top 5 AR/VR Technologies on the Market
By Melissa Wildstein – We’ve talked about how Augmented and Virtual reality can help medical device professionals create a more engaging and immersive learning experience for their healthcare providers, that using AR/VR technology can lead to better understanding and retention of information and that it can help medical device and pharmaceutical companies reduce some of […]
How to Leverage Digital Technology to Build a More Engaging Experience for Your Healthcare Providers
By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in 1994? They have literally been around for decades, but it took the COVID-19 pandemic and desire to put information (like a menu) directly into consumers’ hands without them having to physically touch anything […]