By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: March 2026 A medical device trade show is not a marketing event—it’s a commercial milestone. Done well, a conference launch compresses months of market education, relationship building, and competitive positioning into three days on a show […]
The Matchstick Group at The AI Deciphered Summit
Have you wondered how Generative AI fits into your strategic and creative marketing efforts? With so many AI tools available, you may feel overwhelmed, or you may feel like a kid in a candy store. Here at the Matchstick Group, we were early adopters of GenAI and have been experimenting with various tools and approaches […]