Executive Summary: The GEO Conference in San Francisco made one thing unmistakably clear: the way brands are discovered, evaluated, and chosen is undergoing a structural shift. We are moving from an era of search to an era of answers. Large language models (LLMs) and AI agents are no longer just tools for productivity. They are […]
Marketing’s Role Isn’t Shrinking—It’s Splitting in Two
What is marketing’s role in the age of AI agents and LLM-powered discovery? A few weeks ago, I used ChatGPT to help plan spring break with my kids. I didn’t start with a destination. I started with a problem: We want somewhere warm, affordable, easy to get to, and interesting enough for teenagers. ChatGPT did […]
Case Study: How The Matchstick Group Drove 1800 Sign-Ups for Synergy Surgical’s New Suture Line
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of surgical disposables and sutures with over 20 years of experience. Traditionally, the company resold devices from established brands like Arthrex, Bard, Covidien, and Medtronic. In 2022, Synergy Surgical approached The Matchstick Group with […]
The Matchstick Group at The AI Deciphered Summit
Have you wondered how Generative AI fits into your strategic and creative marketing efforts? With so many AI tools available, you may feel overwhelmed, or you may feel like a kid in a candy store. Here at the Matchstick Group, we were early adopters of GenAI and have been experimenting with various tools and approaches […]
AI in Medical Device Marketing: Navigating Opportunities and Pitfalls
Generative AI (GenAI) technology is revolutionizing industries worldwide, and medical device marketing is no exception. The ability to analyze vast amounts of data to generate actionable insights is transforming how medical device companies strategize and execute their marketing efforts. The strategic use of various AI technologies empowers marketing teams, enabling them to streamline and speed […]