The world’s first nasal compression device—engineered for simplicity, comfort, and credibility—had nowhere to go.
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CHALLENGE:
Pediatric nosebleeds are not only common—they’re chaotic. What starts as a routine nuisance can quickly turn into an urgent, stressful moment for parents, teachers, and clinicians alike. In fact, nosebleeds are among the most frequent ENT emergencies. Bleed Freeze, a promising MedTech startup founded by an ER physician, developed a simple, fast, and effective clip-on device that worked amazingly well. But despite its clinical roots, the brand lacked credibility. To move from prototype to product, the company needed a rebrand that could transform perception and position it as the go-to medical solution in a $5B category long overdue for innovation.
Packaging
INSIGHT:
Market research confirmed what instinct already suggested: “Bleed Freeze” didn’t sound like a medical device—it sounded like a gimmick. Clinicians wanted a name they could trust—one that felt professional, intuitive, and easy to recall in urgent moments. The opportunity was clear: elevate the brand to reflect its clinical efficacy and bridge the gap between innovation and credibility.
SOLUTION:
We renamed the brand NasaClip—a name that instantly communicates nasal application and precision without losing accessibility. From there, we built a modern identity rooted in clarity and confidence, complete with a refined logo, visual system, and messaging that resonated with both physicians and consumers. A new website was launched with video, education and eCommerce via Shopify—giving the brand a scalable digital presence to match its market ambition.
RESULTS:
The creative messaging transformation to NasaClip redefined the company’s trajectory. The new identity elevated clinical credibility, strengthened distributor relationships, and opened doors to new partnerships. What began as a clever prototype became a credible medical solution—proof that when science, storytelling, and strategy align, the market follows.
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You change the lives of patients. We change the lives of brands. We’re not just a marketing agency; we’re the spark that ignites brand transformation so medical device brands can outshine,
outperform, and outlast the competition.
