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What we do

Medical Device Marketing Strategy

We work with medical device companies to define their brand strategy first because everything that we do to launch a medical device should ladder up to the company’s overall objectives.

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  • Market Assessments
  • Competitive Analysis
  • Positioning
  • Mission / Vision
  • Customer Segmentation

Medical Device Brand Development

Whether medical device companies are looking to launch a brand or completely rebrand their organization, we work with them to create an identity that is unique to them.

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  • Brand Architecture
  • Logo Development
  • Visual Identity
  • Messaging
  • Iconography

Email and Marketing Automation

Proficient with a variety of platforms, we develop marketing automation campaigns that help optimize a medical device brands’ success.

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  • Content Creation
  • HTML and Text-based emails
  • Landing Page Development
  • Marketing Automation
  • Campaign Workflows

Print & Digital Creative

The medical device landscape can be cluttered which is why medical device marketing teams need creative solutions that break through.

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  • Print & Digital Advertising
  • Sales Collateral
  • Website Design and Development
  • Virtual and In-person Tradeshow Booths
  • Patient and Clinician Education

Print & Digital Creative

The medical device landscape can be cluttered which is why medical device marketing teams need creative solutions that break through.

Read more
  • Print & Digital Advertising
  • Sales Collateral
  • Website Design and Development
  • Virtual and In-person Tradeshow Booths
  • Patient and Clinician Education

Animation and Video

We create animations and videos that give clinicians a better idea of how a medical device works, who the company is behind it and the value that a given product or procedure can bring to a patient’s life.

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  • 2D and 3D Medical Animation
  • How to / Explainer Videos
  • Corporate Videos
  • Video Training
  • Testimonials

Virtual demos & interactive programs

The Matchstick Group develops virtual demos and other interactive programs to help medical device marketing teams effectively sell, even when a rep can’t be in the room.

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  • HTML and iOS apps
  • Touchscreen panel applications
  • Animation and video
  • Virtual tradeshows
  • Webinars and online meetings

Medical Device Market Research

Because the customer is at the center of everything that we do and we build our insights based on research, if market research isn’t available, we do it!

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  • Search and social audits
  • One-on-one interviews
  • Concept testing
  • Message testing
  • Online surveys

Medical Device Sales Training

We work with marketing teams to ensure that medical device sales reps understand both the customers they’re selling to and the products that will make a difference. 

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  • Product Demos 
  • Clinical Data Support 
  • Video and PPT eLearning Modules 
  • Scripting and Objection Handling 
  • Inside Sales Training Manuals

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