No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three trends that we expect to see making a big impact for our clients’ medical device marketing strategy: 1. Brand is Big! With sales reps out of the hospitals, many medical […]
Deconstructing Agency Case Studies: Red Flags for Marketers
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you […]
Med Device and Social Media: Is it Right for My Brand?
To medical device brands, determining not only which social media platform to use but how to effectively use it can be confusing and overwhelming.It’s no longer debatable whether med device brands, or any brands for that matter, should be on social media—they should. Beyond being good for the SEO of the company website, social media […]
Hosting Private Content on Your Website
I just got off the phone with a client who asked if we could post a recent Webinar up to their website. No problem – we have tons of medical device animations and physician case videos on their site already. But this was a little different. This file needed to be available for a short period […]
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