Marketing a medical device isn’t like marketing anything else. The stakes are higher, the regulations are stricter, and the audiences—clinicians, procurement committees, patients—are more complex. Add to that an increasingly competitive medtech landscape, and the pressure on marketing teams to deliver measurable results has never been greater. As we look ahead to 2026, several key […]
Happy Holidays From The Matchstick Group 2022
Wishing you the happiest of holidays from all of us at The Matchstick Group. To help more people enjoy this season of bright lights and silent nights, The Matchstick Group is donating to one of our favorite charities, Habitat for Humanity, who helps families build and improve places to call home. From now until January […]
Thanksgiving 2020
This year has been crazy to say the least! We are so grateful to our team AND to our medical device clients this year. We wouldn’t be here without you.
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your 510k and now it’s time to put it in a box and on the hospital shelf. Your beautiful product, […]