(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how insightful your strategic planning was, you most likely didn’t predict how this year would unfold – and how much it might cost you in terms of your marketing goals and […]
All About Email for Medical Device Marketers
Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live events and meetings on hold, it’s time for the Medical Device world to master digital marketing. Check back here or subscribe to our email list to stay up to date with our tips […]
Learning to Navigate The New Normal
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein dives into post-COVID19 marketing strategy for the medical device market in this article. In the Four Biggest Challenges Facing Medical Device Marketers, Melissa shares her insights on not only the […]
#AdweekChat Recap: The Rise of HQ
What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia mean? HQ, for the uninitiated, is a trivia-style game show that can only be accessed through an app. The game is played twice a day, and upbeat host Scott Ragowsky guides the players […]
#AdweekChat Recap: Self-Care in the Digital Age
This week’s Adweek Chat was on the topic of self-care. It’s no secret that marketing and advertising can be a high-stress job, and with our current level of constant connectedness thanks to the internet, the question of how to unplug in order to unwind is an important one. We noted in the discussion that medical […]
Inbound Marketing for Medical Devices
With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula. […]
Medical Device Industry Trends: Advances in Cardiac Devices
When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are some of the trends and advances that we’ve noticed. Stent market once again in fluxBioresorbable stents were once hailed as the future of coronary stent technology. However, clinical trial data […]
Best MedTech Advertising of 2016
As we close in on the end of 2016, we feel so honored to have contributed to the success of so many cutting-edge new devices. We’ll let you in on a little secret about us: we love medical technology. Ok, maybe you knew that already, but the reason we love it so much is that […]
Pharma Brand Ad Spending Compared to Google Searches
By now, most everyone has seen Coyne College’s map of the most searched-for pharma brands in the US — it has shown up everywhere from Fierce Pharma to r/dataisbeautiful. But, here at The Matchstick Group, we were curious: does this map reflect these brands’ advertising spending? The answer, surprisingly, is no. When comparing the top brands on the map to […]
These Medical Device United States
For those of us in the med device industry, we know that there are geographic pockets that seem to incubate new device technology. The fact that California is the top of the list comes as no surprise. We’ve been jetting out to Orange County and San Francisco to meet with clients for years. But the […]