To medical device brands, determining not only which social media platform to use but how to effectively use it can be confusing and overwhelming.It’s no longer debatable whether med device brands, or any brands for that matter, should be on social media—they should. Beyond being good for the SEO of the company website, social media […]
Why does gender-specific medical device research matter?
Knowledge is power. Over the past several years, great strides have been made in making research gender-specific. This has resulted in a drop in women’s deaths from heart disease, but it is still the number 1 killer of US women. This Friday is National Wear Red Day, a promotion by the American Heart Association to […]
LinkedIn for Med Device Companies
LinkedIn can be an especially powerful tool for building your business or brand in the B2B space. When you look at the statistics, 96% of Americans are on Facebook so it’s no wonder that many people are focusing efforts there. But the second highest percentage of people are networking on LinkedIn and the types of […]
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