This year has been crazy to say the least! We are so grateful to our team AND to our medical device clients this year. We wouldn’t be here without you.
How med device marketers can help those on the front line during the COVID-19 pandemic
The COVID-19 pandemic is something that no one was prepared for. We’ve all seen the headlines with nurses, clinicians, paramedics and hospitals that are in dire need of PPE, ventilators and other medical and protective equipment. As medical device manufacturers – and other companies – are working to increase production, adjust manufacturing processes and create […]
How to construct a medical device launch timeline
Launching a medical device is a huge undertaking and it is best broken down into small steps if it is to succeed. However, it’s not uncommon for marketers to be left with only 3, 2 or even 1 month before launch to start creating collateral. Much like setting a budget, setting a realistic timeline is […]
MedTech Industry Trends: What Medical Device Marketers Need to Know in 2017
We’ve taken a look into the future to bring you our predictions relating to the world of health, medicine, and technology in 2017: VR/AR will be big at trade shows this yearIn our experience doing market research for our clients, one thing is clear: physicians like getting their hands on new tools and new technologies […]
Med Tech Companies Take On International Women’s Day
Yesterday, March 8th was International Women’s Day in case you missed it. It’s a day aimed at inspiring women, celebrating their achievements and advocating for bigger and better things in the future. This year several Med Tech companies supported International Women’s Day in a variety of ways. Here are a couple of our favorites: Johnson […]
A little thanks to our followers
WHY DO WE THANK THEE? LET US COUNT THE WAYS… In all seriousness, thank you. Thank you for being our clients, our customers, our followers, our friends. We don’t offer heartfelt thanks or praise enough but saying ‘Thank you’ is one of the most powerful phrases in the human language. As our thanks to you, here’s […]
Huggies 3D Printing Campaign
My first introduction to the idea of 3D printing came in 2010 when I read this great little gem of a book written by an advertising exec. For the life of me, I can’t remember the name or the author. Sad, I know. But Andy Spitzer, who’s now the Creative Director at GSW lent it […]
Trends in hospital spending impact the medical device industry
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have shown that healthcare spending has been significantly increasing over the last 10 years. And many healthcare officials believe […]