By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 A go-to-market strategy for a Class II medical device is a comprehensive commercialization plan that aligns your regulatory pathway, clinical evidence, value proposition, distribution model, and marketing execution to achieve commercial traction in a […]
Pre-Launch Marketing Checklist for Medical Devices: Everything to Complete Before You Go to Market
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 A pre-launch marketing checklist for medical devices should cover seven critical areas: customer research and insight, competitive and market analysis, brand and identity development, messaging and positioning, sales enablement preparation, digital infrastructure, and regulatory-aligned […]
The Complete Guide to Medical Device Product Launch Marketing
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 Medical device product launch marketing is the strategic process of bringing a new device to market through coordinated branding, messaging, sales enablement, and multi-channel campaigns—all while navigating regulatory constraints unique to medtech. A successful […]