In the medical, biotech, and life-sciences industries, enterprise organizations operate in one of the most complex commercial environments on the planet. They manage extensive product portfolios, navigate global regulatory demands, and drive innovation while balancing scientific accuracy, competitive pressure, and market expectations. For more than a decade, The Matchstick Group has supported these organizations through […]
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often, medtech brand teams skip creating formal brand guidelines—believing they’re too prescriptive, too expensive, or too time-consuming. In reality, […]
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity is just an empty promise. Too often, companies believe they have a “brand awareness” problem—when what they actually […]
Harnessing the Power of Data and Analytics to Transform Medtech Marketing
At The Matchstick Group, we’ve seen firsthand how data and analytics can be a game-changer for medtech and medical device companies. In an industry that often faces complex regulatory environments, long sales cycles, and entrenched competitors, the ability to capture and act on data in real time can level the playing field—especially for smaller medtech, […]
Choosing the Right Medical Device Marketing Agency: What to Look For and Why It Matters
Selecting the right agency partner is one of the most critical decisions a medical device company can make. Unlike consumer products or even pharma brands, medical devices live at the intersection of complex science, stringent regulations, and high-stakes decision-making. The difference between working with a generalist agency and a specialized medical device marketing agency can […]
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential as my passport. It’s where I record my experiences, my thoughts, my encounters. It’s a canvas for my […]
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how clever headlines, persuasive language, and catchy taglines will be replaced by a cold, clinical algorithm that had limitless […]
From Dad Jokes to Coping Mechanisms: The Role of Humor in Healthcare
By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of the job that we too often forget – they’re just like everyone else. They get frustrated by traffic, binge watch TV shows, and can exhibit a wicked sense of humor. […]
Black History Month, Advertising, & Ed Lewis
By Faith Cook – As Black History Month comes to a close, I want to give flowers to one of the Black Trailblazers in Advertising: Ed Lewis. Ed Lewis was the co-founder of Essence Magazine, a publication that was a staple read during my hair salon visits or on the coffee table when I visited […]
Top 5 AR/VR Technologies on the Market
By Melissa Wildstein – We’ve talked about how Augmented and Virtual reality can help medical device professionals create a more engaging and immersive learning experience for their healthcare providers, that using AR/VR technology can lead to better understanding and retention of information and that it can help medical device and pharmaceutical companies reduce some of […]
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