By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 The regulatory pathway your medical device follows—510(k) clearance or PMA approval—fundamentally shapes your marketing timeline, your budget, your messaging strategy, and the type of evidence you can use to sell. A 510(k) device typically […]
How to Build a Go-to-Market Strategy for a Class II Medical Device
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 A go-to-market strategy for a Class II medical device is a comprehensive commercialization plan that aligns your regulatory pathway, clinical evidence, value proposition, distribution model, and marketing execution to achieve commercial traction in a […]
The Complete Guide to Medical Device Product Launch Marketing
By Melissa Wildstein | President & Founder, The Matchstick Group | 15+ years in medical device marketing Last Updated: February 2026 Medical device product launch marketing is the strategic process of bringing a new device to market through coordinated branding, messaging, sales enablement, and multi-channel campaigns—all while navigating regulatory constraints unique to medtech. A successful […]