What in the world do we mean by your brand’s SQ? No doubt you’ve heard of I.Q (Intelligence Quotient) and perhaps even E.Q (Emotional Quotient / Intelligence). Now a high IQ doesn’t necessarily translate into anything meaningful in life – fortunately or unfortunately depending. But a high EQ? Then you also likely have better job performance, enhanced leadership […]
Hosting Private Content on Your Website
I just got off the phone with a client who asked if we could post a recent Webinar up to their website. No problem – we have tons of medical device animations and physician case videos on their site already. But this was a little different. This file needed to be available for a short period […]
Working in a virtual world
New technologies are providing opportunities for completely changing the business worlds that our companies operate in. The Matchstick Group is no exception and in fact, we rely on technologies like video conferencing via Skype, file sharing via DropBox and YouSendIt, and project management systems like BaseCamp to operate virtually in a much more efficient manner. This saves us money on overhead […]
3D Printing and What it Could Mean for the Medical Device Industry
The rise of 3D printing technology has opened up exciting new opportunities and possibilities for medicine, particularly in the medical device space. Some early game changing instances have already been reported this year, as a 3-D printed medical device was used earlier this year to save an infant’s life. In late May, 6-month-old Kaiba Gionfriddo […]
A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the re-write is often in relation to the BP Number – how much money the brand, the team, the […]