(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And irrespective of how insightful your strategic planning was, you most likely didn’t predict how this year would unfold – and how much it might cost you in terms of your marketing goals and […]
All About Email for Medical Device Marketers
Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live events and meetings on hold, it’s time for the Medical Device world to master digital marketing. Check back here or subscribe to our email list to stay up to date with our tips […]
Learning to Navigate The New Normal
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & CEO Melissa Wildstein dives into post-COVID19 marketing strategy for the medical device market in this article. In the Four Biggest Challenges Facing Medical Device Marketers, Melissa shares her insights on not only the […]
Supplier Diversity: how organizations can stand for change
At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks, but the protests across the nation are highlighting issues that are often either ignored or maybe discussed for a minute and then swept under the rug. Over the past week more and more corporate voices have […]
Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course. How do you define and articulate the shared metrics that your team will be accountable for? There are 3 simple steps to building […]
Customer Segmentation
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists. However, to […]
3 Things Med Device Marketers can learn from camping
I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two )poking through my sleeping bag never quite getting comfortable and then finally drifting off only to wake up slightly damp and sticky from the dew. You know what I’m talking […]
Brand Personalities for 2020
As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes carried by a brand that make it relatable to its target audience. As we begin a new decade in 2020, why don’t we add some new brand personalities to the […]
Medical Device Industry Trends: Advances in Cardiac Devices
When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to deliver. These are some of the trends and advances that we’ve noticed. Stent market once again in fluxBioresorbable stents were once hailed as the future of coronary stent technology. However, clinical trial data […]
Medical Device Industry Trends: Advances in Plastic Surgery
Plastic surgery is one of the few fields of medicine covered in both medical journals and fashion magazines. So, how do you separate the facts from the hype? Here is our list of the latest innovations and trends in the plastic surgery industry that will be making an impact in 2018. Breast augmentation still number […]