Celebrating Nasaclip’s WebAwards Win: Best Medical Equipment Website
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is
Blog
Unlocking Success with the 3V Process: Vision, Vector, and Velocity
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s
Case Study: How The Matchstick Group Drove 1800 Sign-Ups for Synergy Surgical’s New Suture Line
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of surgical disposables and
The Matchstick Group at The AI Deciphered Summit
Have you wondered how Generative AI fits into your strategic and creative marketing efforts? With so many AI tools available, you may feel overwhelmed, or
AI in Medical Device Marketing: Navigating Opportunities and Pitfalls
Generative AI (GenAI) technology is revolutionizing industries worldwide, and medical device marketing is no exception. The ability to analyze vast amounts of data to generate
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such
From Dad Jokes to Coping Mechanisms: The Role of Humor in Healthcare
By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of
Black History Month, Advertising, & Ed Lewis
By Faith Cook – As Black History Month comes to a close, I want to give flowers to one of the Black Trailblazers in Advertising:
categories
posts
Celebrating Nasaclip’s WebAwards Win: Best Medical Equipment Website
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is
Unlocking Success with the 3V Process: Vision, Vector, and Velocity
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s
SUBSCRIBE
Get the latest updates from The Matchstick Group! You’ll receive occasional emails from us with tips to improve your medical device marketing program.
LATEST ARTICLES
Celebrating Nasaclip’s WebAwards Win: Best Medical Equipment Website
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to