Selecting the right agency partner is one of the most critical decisions a medical device company can make. Unlike consumer products or even pharma brands, medical devices live at the intersection of complex science, stringent regulations, and high-stakes decision-making. The difference between working with a generalist agency and a specialized medical device marketing agency can […]
Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course. How do you define and articulate the shared metrics that your team will be accountable for? There are 3 simple steps to building […]
Deconstructing Agency Case Studies: Red Flags for Marketers
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you […]
5 Steps for Better Marketing Metrics [Infographic]
“If you don’t know where you are going,you’ll end up someplace else.” -Yogi Bera For med device marketers, getting clarity on your marketing metrics is a great step to ensure that you’re achieving your marketing objectives. But how exactly can you ensure that you’re creating truly meaningful metrics? We have put together a 5-step infographic to show […]
Working in a virtual world
New technologies are providing opportunities for completely changing the business worlds that our companies operate in. The Matchstick Group is no exception and in fact, we rely on technologies like video conferencing via Skype, file sharing via DropBox and YouSendIt, and project management systems like BaseCamp to operate virtually in a much more efficient manner. This saves us money on overhead […]
LinkedIn for Med Device Companies
LinkedIn can be an especially powerful tool for building your business or brand in the B2B space. When you look at the statistics, 96% of Americans are on Facebook so it’s no wonder that many people are focusing efforts there. But the second highest percentage of people are networking on LinkedIn and the types of […]