Executive Summary: The GEO Conference in San Francisco made one thing unmistakably clear: the way brands are discovered, evaluated, and chosen is undergoing a structural shift. We are moving from an era of search to an era of answers. Large language models (LLMs) and AI agents are no longer just tools for productivity. They are […]
Inside the Enterprise: How The Matchstick Group Helps Global Medical Brands Transform, Scale, and Win
In the medical, biotech, and life-sciences industries, enterprise organizations operate in one of the most complex commercial environments on the planet. They manage extensive product portfolios, navigate global regulatory demands, and drive innovation while balancing scientific accuracy, competitive pressure, and market expectations. For more than a decade, The Matchstick Group has supported these organizations through […]
Why Most MedTech Messaging Fails (and How to Fix It)
In medtech messaging, I hate to say it but clarity beats creativity every time. Creativity will cause someone to stop the scroll, pause on the page or open the proverbial office door. But creativity without message clarity is just an empty promise. Too often, companies believe they have a “brand awareness” problem—when what they actually […]
Lead Generation in the Medical Device Industry: Proven Tactics That Work
Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and heavily scrutinized. Clinicians, procurement teams, hospital administrators, and sometimes even patients all have a say. Regulatory compliance shapes […]
Choosing the Right Medical Device Marketing Agency: What to Look For and Why It Matters
Selecting the right agency partner is one of the most critical decisions a medical device company can make. Unlike consumer products or even pharma brands, medical devices live at the intersection of complex science, stringent regulations, and high-stakes decision-making. The difference between working with a generalist agency and a specialized medical device marketing agency can […]
The Future of Medical Device Marketing Strategy: Trends Expected to Drive Growth in 2026
Marketing a medical device isn’t like marketing anything else. The stakes are higher, the regulations are stricter, and the audiences—clinicians, procurement committees, patients—are more complex. Add to that an increasingly competitive medtech landscape, and the pressure on marketing teams to deliver measurable results has never been greater. As we look ahead to 2026, several key […]
The Prescription for Success: Medical Device Marketing That Works
Marketing a medical device isn’t the same as marketing a consumer product—or even a pharmaceutical drug. It’s a complex, high-stakes process that requires a deep understanding of regulatory hurdles, long sales cycles, and highly specialized audiences. At The Matchstick Group, we’ve spent over a decade helping medical device companies navigate these challenges. Our founder, Melissa […]
Unlocking Success with the 3V Process: Vision, Vector, and Velocity
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and Velocity as a foundational framework in our strategy workshops. This process is designed to give our clients the […]
Storytelling Techniques in Healthcare Marketing: Can We Draw Inspiration from Travel Writing?
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a storytelling device. Whenever I embark on a new journey, my travel journal is as essential as my passport. It’s where I record my experiences, my thoughts, my encounters. It’s a canvas for my […]
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how clever headlines, persuasive language, and catchy taglines will be replaced by a cold, clinical algorithm that had limitless […]