You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your new device onto a trajectory for success? The work’s not over yet if you want to drive awareness, trial, and ultimately adoption of your med device. Let’s take a look at a post-launch […]
Deconstructing Agency Case Studies: Red Flags for Marketers
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you […]
What should medical device marketers look for in an agency?
It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical device experience. It can be like finding a needle in a haystack. The consumer agencies might be able to boast splashy creative, but might not have a clue about the process and precision involved […]
#AdweekChat Recap: The Rise of HQ
What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia mean? HQ, for the uninitiated, is a trivia-style game show that can only be accessed through an app. The game is played twice a day, and upbeat host Scott Ragowsky guides the players […]
#AdweekChat Recap: Self-Care in the Digital Age
This week’s Adweek Chat was on the topic of self-care. It’s no secret that marketing and advertising can be a high-stress job, and with our current level of constant connectedness thanks to the internet, the question of how to unplug in order to unwind is an important one. We noted in the discussion that medical […]
These Medical Device United States
For those of us in the med device industry, we know that there are geographic pockets that seem to incubate new device technology. The fact that California is the top of the list comes as no surprise. We’ve been jetting out to Orange County and San Francisco to meet with clients for years. But the […]
A Business Plan Number Does Not a Marketing Plan Make
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the re-write is often in relation to the BP Number – how much money the brand, the team, the […]
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