Generating leads in the medical device industry is not for the faint of heart. Unlike consumer markets where the path from awareness to purchase can be measured in minutes, medical device sales cycles are long, complex, and heavily scrutinized. Clinicians, procurement teams, hospital administrators, and sometimes even patients all have a say. Regulatory compliance shapes […]
All About Email for Medical Device Marketers
Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live events and meetings on hold, it’s time for the Medical Device world to master digital marketing. Check back here or subscribe to our email list to stay up to date with our tips […]
Inbound Marketing for Medical Devices
With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more difficult to obtain. With time being at such a premium, it makes sense to explore avenues of non-personal promotion, and inbound marketing is a method that complements the established medical device sales formula. […]
5 Steps for Better Marketing Metrics [Infographic]
“If you don’t know where you are going,you’ll end up someplace else.” -Yogi Bera For med device marketers, getting clarity on your marketing metrics is a great step to ensure that you’re achieving your marketing objectives. But how exactly can you ensure that you’re creating truly meaningful metrics? We have put together a 5-step infographic to show […]
Hosting Private Content on Your Website
I just got off the phone with a client who asked if we could post a recent Webinar up to their website. No problem – we have tons of medical device animations and physician case videos on their site already. But this was a little different. This file needed to be available for a short period […]