In the medical, biotech, and life-sciences industries, enterprise organizations operate in one of the most complex commercial environments on the planet. They manage extensive product portfolios, navigate global regulatory demands, and drive innovation while balancing scientific accuracy, competitive pressure, and market expectations. For more than a decade, The Matchstick Group has supported these organizations through […]
Cross Reference Tool for Stealing Competitive Share
When it comes time to steal share from the competition, it’s important for your sales team – and your customers know exactly how to switch to your product. Sometimes that’s simple – swap Heinz for Hunts in the grocery aisle. But when it comes to switching medical device products, things get a little more complicated. […]
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your 510k and now it’s time to put it in a box and on the hospital shelf. Your beautiful product, […]