By Alex Flores – November 30th 2022. It’s possible that a lot of us will look back on 11/30/22 as the day everything changed. That’s when ChatGPT (Chat Generative Pre-trained Transformer) opened its figurative doors to the public. From there, through to the writing of this post, things have, shall we say, been interesting – […]
Medical Device Advertising in 2021, ’22, and Beyond…
In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, the analyst community, and advertising agencies. With rep visits limited and live events and conferences being canceled, going virtual, or experiencing a fraction of the in-person attendance they once had, we have been […]
Top Trends for Med Tech Marketers in 2021
No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three trends that we expect to see making a big impact for our clients’ medical device marketing strategy: 1. Brand is Big! With sales reps out of the hospitals, many medical […]
Brand Personalities for 2020
As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes carried by a brand that make it relatable to its target audience. As we begin a new decade in 2020, why don’t we add some new brand personalities to the […]
- 1
- 2