What is marketing’s role in the age of AI agents and LLM-powered discovery? A few weeks ago, I used ChatGPT to help plan spring break with my kids. I didn’t start with a destination. I started with a problem: We want somewhere warm, affordable, easy to get to, and interesting enough for teenagers. ChatGPT did […]
Inside the Enterprise: How The Matchstick Group Helps Global Medical Brands Transform, Scale, and Win
In the medical, biotech, and life-sciences industries, enterprise organizations operate in one of the most complex commercial environments on the planet. They manage extensive product portfolios, navigate global regulatory demands, and drive innovation while balancing scientific accuracy, competitive pressure, and market expectations. For more than a decade, The Matchstick Group has supported these organizations through […]
Brand Guidelines Cheat Sheet: How to Build Clarity That Scales
In the medtech and pharma world, brand consistency isn’t just about design—it’s about trust. Every visual, headline, and message is a signal to your audience about who you are and what you stand for. Yet, too often, medtech brand teams skip creating formal brand guidelines—believing they’re too prescriptive, too expensive, or too time-consuming. In reality, […]
ChatGTP or Me?
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered language models such as ChatGPT has been a subject of grave concern. I imagine how clever headlines, persuasive language, and catchy taglines will be replaced by a cold, clinical algorithm that had limitless […]
From Dad Jokes to Coping Mechanisms: The Role of Humor in Healthcare
By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients and demands of the job that we too often forget – they’re just like everyone else. They get frustrated by traffic, binge watch TV shows, and can exhibit a wicked sense of humor. […]
Black History Month, Advertising, & Ed Lewis
By Faith Cook – As Black History Month comes to a close, I want to give flowers to one of the Black Trailblazers in Advertising: Ed Lewis. Ed Lewis was the co-founder of Essence Magazine, a publication that was a staple read during my hair salon visits or on the coffee table when I visited […]
Top 5 AR/VR Technologies on the Market
By Melissa Wildstein – We’ve talked about how Augmented and Virtual reality can help medical device professionals create a more engaging and immersive learning experience for their healthcare providers, that using AR/VR technology can lead to better understanding and retention of information and that it can help medical device and pharmaceutical companies reduce some of […]
How to Leverage Digital Technology to Build a More Engaging Experience for Your Healthcare Providers
By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in 1994? They have literally been around for decades, but it took the COVID-19 pandemic and desire to put information (like a menu) directly into consumers’ hands without them having to physically touch anything […]
I need a hero (image). There’s more to medical device branding than that…
By Melissa Wildstein – Last week when speaking with a potential customer about their medical device marketing strategy. The team was looking for a medical device marketing agency to help them elevate their brand and generate demand for their product. They had a small sales force along with an inside sales team and they were […]
The Most Important Principle of Persuasion that Medical Device Marketing Teams Should Consider
By Melissa Wildstein – I’ve been listening to the Hidden Brain podcast recently – and if you haven’t listened, I highly recommend it. Two episodes in particular really struck me because of their relevance to what we do here every day at The Matchstick Group – solve challenges for medical device marketing teams. The episodes […]
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