By Alex Flores – November 30th 2022. It’s possible that a lot of us will look back on 11/30/22 as the day everything changed. That’s when ChatGPT (Chat Generative Pre-trained Transformer) opened its figurative doors to the public. From there, through to the writing of this post, things have, shall we say, been interesting – […]
Medical Device Advertising in 2021, ’22, and Beyond…
In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, the analyst community, and advertising agencies. With rep visits limited and live events and conferences being canceled, going virtual, or experiencing a fraction of the in-person attendance they once had, we have been […]
Top Trends for Med Tech Marketers in 2021
No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight the top three trends that we expect to see making a big impact for our clients’ medical device marketing strategy: 1. Brand is Big! With sales reps out of the hospitals, many medical […]
Med Device and Social Media: Is it Right for My Brand?
To medical device brands, determining not only which social media platform to use but how to effectively use it can be confusing and overwhelming.It’s no longer debatable whether med device brands, or any brands for that matter, should be on social media—they should. Beyond being good for the SEO of the company website, social media […]
5 Tips: Package Design that Makes a Statement
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your 510k and now it’s time to put it in a box and on the hospital shelf. Your beautiful product, […]
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