We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! …
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, …
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of …
Have you wondered how Generative AI fits into your strategic and creative marketing efforts? With so many AI tools available, you may …
Generative AI (GenAI) technology is revolutionizing industries worldwide, and medical device marketing is no exception. The ability to analyze vast amounts of …
By Kobey Deitchler — As a passionate travel journal enthusiast, I’ve always been captivated by the power of the travelogue as a …
By Ashley Donayre – As a professional in the field of medical copywriting, the looming threat of obsolescence in the face of emerging AI-powered …
By Alex Flores – Healthcare Professionals (HCPs) are often thought of as serious, stoic people who are so focused on their patients …
By Faith Cook – As Black History Month comes to a close, I want to give flowers to one of the Black …
By Melissa Wildstein – We’ve talked about how Augmented and Virtual reality can help medical device professionals create a more engaging and …
By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in …
By Melissa Wildstein – Last week when speaking with a potential customer about their medical device marketing strategy. The team was looking …
By Melissa Wildstein – I’ve been listening to the Hidden Brain podcast recently – and if you haven’t listened, I highly recommend …
By Alex Flores – November 30th 2022. It’s possible that a lot of us will look back on 11/30/22 as the day …
Wishing you the happiest of holidays from all of us at The Matchstick Group. To help more people enjoy this season of …
In the last 18 months the medical device industry’s shift to digital business has been investigated and reported on by industry press, …
No one could have predicted what 2020 dealt us, so rather than naming our top 2021 predictions – let’s just highlight …
This year has been crazy to say the least! We are so grateful to our team AND to our medical device clients this year. We wouldn't be here without you.
(Originally published on July 7, 2020) This time last year you were likely thinking about your 2020 medical device marketing plan. And …
Here at The Matchstick Group, digital marketing seems to be all we talk about these days. And, for good reason! With live …
(Originally published on June 22, 2020) Fresh off the press in this month’s PM360 magazine “Quarantine Issue,” The Matchstick Group founder & …
At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks, but the protests …
The COVID-19 pandemic is something that no one was prepared for. We’ve all seen the headlines with nurses, clinicians, paramedics and hospitals …
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the …
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. …
You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your …
Launching a medical device is a huge undertaking and it is best broken down into small steps if it is to succeed. …
I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a …
As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating …
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are …
To medical device brands, determining not only which social media platform to use but how to effectively use it can be confusing …
It can seem like a catch-22: you’re looking for a great agency with strong creative, and you need an agency with medical …
What started with only a few thousand players is now over a million and counting. What does the rise of HQ Trivia …
This week’s Adweek Chat was on the topic of self-care. It’s no secret that marketing and advertising can be a high-stress job, …
With doctors’ and other qualified decision makers’ schedules increasingly squeezed, the core of medical device sales—the face-to-face meeting—is becoming more and more …
When it comes to advances in medical device technology, the cardiology category has consistently led the way. 2018 promises to continue to …
Plastic surgery is one of the few fields of medicine covered in both medical journals and fashion magazines. So, how do you …
Improving patient care has to be at the heart of any medtech innovation and is ideally the cornerstone of any medical device …
I met with a potential client a few months back and walked him through what we typically do as a medical device …
As a medical device marketing agency, one of the things that we help our clients do is to figure out their positioning …
Knowledge is power. Over the past several years, great strides have been made in making research gender-specific. This has resulted in a …
We’ve taken a look into the future to bring you our predictions relating to the world of health, medicine, and technology in …
A few years ago, I became pregnant with my first child. Amidst the joy, anxiety, nesting, and doctor’s appointments lay another task—thinking …
Start with research. Pharma ads are often researched ad nauseum – but only to ‘pick’ a final concept. Instead turn the sequence around …
As we close in on the end of 2016, we feel so honored to have contributed to the success of so many …
By now, most everyone has seen Coyne College’s map of the most searched-for pharma brands in the US — it has shown up everywhere …
When it comes time to steal share from the competition, it’s important for your sales team – and your customers know exactly …
I can’t think of a single product, service or technology that doesn’t have some sort of competition. Even high tech medical devices …
“If you don’t know where you are going,you’ll end up someplace else.” -Yogi Bera For med device marketers, getting clarity on your marketing …
Yesterday, March 8th was International Women’s Day in case you missed it. It’s a day aimed at inspiring women, celebrating their achievements …
The return on investment in marketing and advertising activities has always been tricky. It doesn’t help that sales can be quantified in a number …
WHY DO WE THANK THEE? LET US COUNT THE WAYS… In all seriousness, thank you. Thank you for being our clients, our customers, …
What in the world do we mean by your brand’s SQ? No doubt you’ve heard of I.Q (Intelligence Quotient) and perhaps even E.Q …
I just got off the phone with a client who asked if we could post a recent Webinar up to their website. No …
For those of us in the med device industry, we know that there are geographic pockets that seem to incubate new device …
My first introduction to the idea of 3D printing came in 2010 when I read this great little gem of a book …
New technologies are providing opportunities for completely changing the business worlds that our companies operate in. The Matchstick Group is no exception …
LinkedIn can be an especially powerful tool for building your business or brand in the B2B space. When you look at the …
The rise of 3D printing technology has opened up exciting new opportunities and possibilities for medicine, particularly in the medical device space. …
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you …
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve …
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to …
Companies often spend weeks if not months working out their business plans for the coming year. The presentations get written, presented to ‘The Board”, get reviewed, critiqued and then re-written. The focus of the critique and the
You’ve built THE BEST thing since sliced bread. A product that is going to completely revolutionize the way physicians are treating their patients. You’ve done all of your due diligence, bench-top testing, lab testing, physician testing, you’ve got your
Med device marketers – take note! If you aren’t already seeing the impact healthcare officials are taking to limit hospital spending, you will be shortly (and this goes way beyond the medical device tax). Recent reports have
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of surgical disposables and sutures with over 20 years of experience. Traditionally, the company resold devices
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of surgical disposables and sutures with over 20 years of experience. Traditionally, the company resold devices
We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to
In the fast-paced world of medical device marketing, it’s not enough to simply keep up with the competition. Success requires foresight, strategy, and momentum. That’s why we’ve developed our 3V process which stands for Vision, Vector, and
Building brand awareness and driving lead generation for Synergy Surgical Client Background: Synergy Surgical, formerly eSutures.com, is a wholesale liquidator of surgical disposables and sutures with over 20 years of experience. Traditionally, the company resold devices
Start a conversation about your medical device marketing strategy.
CALL US NOW: +1 (914) 318 7611
General Inquiries:
If you’re a medical device marketer, use the form below to get in touch. We’ll get back to you within one business day.
