Executive Summary: The GEO Conference in San Francisco made one thing unmistakably clear: the way brands are discovered, evaluated, and chosen is undergoing a structural shift. We are moving from an era of search to an era of answers. Large language models (LLMs) and AI agents are no longer just tools for productivity. They are […]
Marketing’s Role Isn’t Shrinking—It’s Splitting in Two
What is marketing’s role in the age of AI agents and LLM-powered discovery? A few weeks ago, I used ChatGPT to help plan spring break with my kids. I didn’t start with a destination. I started with a problem: We want somewhere warm, affordable, easy to get to, and interesting enough for teenagers. ChatGPT did […]