We are thrilled to announce that the Nasaclip patient website has just been awarded Best Medical Equipment Website by the prestigious WebAwards! This recognition is not just a win for the Nasaclip team, but a testament to the collaborative power of thoughtful branding, user-centric design, and innovative marketing. Here at The Matchstick Group, we had the pleasure of partnering with Nasaclip’s founder, Dr. Elizabeth Clayborne, to build a site that reflects both her groundbreaking vision and the needs of the patients she aims to serve.
From Concept to Launch: Building the Nasaclip Website
When Dr. Clayborne approached us to help launch the Nasaclip product, we knew from the outset that this was a project with enormous potential. Nasaclip, a non-invasive nosebleed treatment, fills a critical gap in patient care—especially for those who deal with frequent nosebleeds due to medical conditions, medications, or trauma. The goal was to create a website that not only highlighted the product’s innovation but also provided an intuitive experience for patients seeking a simple, effective solution.
Here’s a look at how we approached the development of the award-winning Nasaclip site:
Branding that Resonates
Before we even touched the website’s design, we focused on Nasaclip’s branding. We worked closely with Dr. Clayborne to build a brand identity that conveys trust, innovation, and ease of use. The branding needed to speak to both patients and healthcare providers, creating an approachable but professional tone that aligned with the medical community while also appealing to consumers.
User-Centered UX/UI Design
With branding in place, the next step was developing a UX/UI experience that put users first. Our goal was to create a seamless, intuitive journey from the moment users landed on the homepage. Whether a visitor needed information on how Nasaclip works or wanted to purchase the product directly, every touchpoint was designed to guide them effortlessly to their goal. We paid close attention to ensuring a clean layout, easy navigation, and a mobile-friendly interface—critical for today’s health-focused consumers who often search for solutions on their phones.
Engaging and Informative Content
Content is key in medical device marketing, and the Nasaclip site needed to educate patients while also building trust. We crafted engaging, informative content that clearly explains the product’s benefits, safety features, and how it works. We also incorporated compelling visuals and video assets to break down the science behind Nasaclip in a way that was accessible to all audiences. This combination of content and design helped differentiate Nasaclip as a leader in patient-centric solutions.
Lead Generation and E-Commerce Integration
We also worked on creating a robust lead generation system to capture inquiries and build Nasaclip’s customer base. Through strategically placed forms and optimized calls-to-action, we ensured visitors could easily reach out with questions or purchase directly through a secure, streamlined shopping cart system. Every form and feature was built with scalability in mind, preparing the Nasaclip brand for future growth as awareness and demand for the product increases.
Ready for Launch
As Dr. Clayborne began her road trip pitching Nasaclip to investors, partners, and healthcare providers, we were behind the scenes ensuring that the website was optimized for success. From final testing and debugging to ensuring fast load times and SEO optimization, the Nasaclip site was prepped to handle traffic, convert leads, and provide a smooth e-commerce experience.
A Bright Future for Nasaclip
Receiving the WebAward for Best Medical Equipment Website is an honor, but even more exciting is watching Nasaclip’s journey unfold. This award is a reflection of the hard work, passion, and dedication that both our team and Dr. Clayborne poured into this project. We are thrilled to have been part of a mission that will undoubtedly impact countless lives for the better.
To Dr. Elizabeth Clayborne and the Nasaclip team, congratulations again on this incredible milestone! We can’t wait to see what’s next for your innovative product, and we’re proud to have played a role in your success.
Interested in learning more about how The Matchstick Group can help bring your medical device brand to life? Contact us today and let’s discuss your next big idea!