Have you wondered how Generative AI fits into your strategic and creative marketing efforts? With so many AI tools available, you may feel overwhelmed, or you may feel like a kid in a candy store. Here at the Matchstick Group, we were early adopters of GenAI and have been experimenting with various tools and approaches […]
AI in Medical Device Marketing: Navigating Opportunities and Pitfalls
Generative AI (GenAI) technology is revolutionizing industries worldwide, and medical device marketing is no exception. The ability to analyze vast amounts of data to generate actionable insights is transforming how medical device companies strategize and execute their marketing efforts. The strategic use of various AI technologies empowers marketing teams, enabling them to streamline and speed […]