By Faith Cook – As Black History Month comes to a close, I want to give flowers to one of the Black Trailblazers in Advertising: Ed Lewis. Ed Lewis was the co-founder of Essence Magazine, a publication that was a staple read during my hair salon visits or on the coffee table when I visited […]

By Melissa Wildstein – We’ve talked about how Augmented and Virtual reality can help medical device professionals create a more engaging and immersive learning experience for their healthcare providers, that using AR/VR technology can lead to better understanding and retention of information and that it can help medical device and pharmaceutical companies reduce some of […]

By Melissa Wildstein – Remember pre-pandemic before QR codes were actually used? Did you know that QR codes were actually introduced in 1994? They have literally been around for decades, but it took the COVID-19 pandemic and desire to put information (like a menu) directly into consumers’ hands without them having to physically touch anything […]

By Melissa Wildstein – Last week when speaking with a potential customer about their medical device marketing strategy. The team was looking for a medical device marketing agency to help them elevate their brand and generate demand for their product. They had a small sales force along with an inside sales team and they were […]

By Melissa Wildstein – I’ve been listening to the Hidden Brain podcast recently – and if you haven’t listened, I highly recommend it. Two episodes in particular really struck me because of their relevance to what we do here every day at The Matchstick Group – solve challenges for medical device marketing teams. The episodes […]