At The Matchstick Group, we are troubled by the events that have taken place over the last several weeks, but the protests across the nation are highlighting issues that are often either ignored or maybe discussed for a minute and then swept under the rug. Over the past week more and more corporate voices have […]
How med device marketers can help those on the front line during the COVID-19 pandemic
The COVID-19 pandemic is something that no one was prepared for. We’ve all seen the headlines with nurses, clinicians, paramedics and hospitals that are in dire need of PPE, ventilators and other medical and protective equipment. As medical device manufacturers – and other companies – are working to increase production, adjust manufacturing processes and create […]
Medical Device Marketing 101: 3 Steps to Tracking Your Medical Device Launch Success
You already know how to market a medical device, but do you know how to track your progress? Measuring and tracking the execution of your launch strategy will keep you on course. How do you define and articulate the shared metrics that your team will be accountable for? There are 3 simple steps to building […]
Customer Segmentation
When it comes to building out a medical device marketing strategy, we always recommend that our clients start with the customer first. Generally we have found that most medical device marketers focus on building out a story for a generalized clinical audience. So a story for all interventional radiologists, or for all anesthesiologists. However, to […]
Medical Device Post-Launch Timeline
You’ve launched a new medical device. Congratulations! Now what do you do? What is the cadence of activities that will put your new device onto a trajectory for success? The work’s not over yet if you want to drive awareness, trial, and ultimately adoption of your med device. Let’s take a look at a post-launch […]
How to construct a medical device launch timeline
Launching a medical device is a huge undertaking and it is best broken down into small steps if it is to succeed. However, it’s not uncommon for marketers to be left with only 3, 2 or even 1 month before launch to start creating collateral. Much like setting a budget, setting a realistic timeline is […]
3 Things Med Device Marketers can learn from camping
I don’t do tents. Granted it’s been years since I’ve been camping, but I can still remember trying to sleep with a rock (or two )poking through my sleeping bag never quite getting comfortable and then finally drifting off only to wake up slightly damp and sticky from the dew. You know what I’m talking […]
Brand Personalities for 2020
As marketers, we’re all familiar with “brand personalities” like Hero, Creator, and Magician. These archetypes can be a great shorthand for communicating the ideal attributes carried by a brand that make it relatable to its target audience. As we begin a new decade in 2020, why don’t we add some new brand personalities to the […]
Deconstructing Agency Case Studies: Red Flags for Marketers
You’re a medical device marketer ready to start the agency search process, but you’re not sure where to begin. Luckily, agencies are happy to provide you with pages and pages of case studies to prove their worthiness for your product launch. After a while, they all start to blend together. What red flags should you […]
Med Device and Social Media: Is it Right for My Brand?
To medical device brands, determining not only which social media platform to use but how to effectively use it can be confusing and overwhelming.It’s no longer debatable whether med device brands, or any brands for that matter, should be on social media—they should. Beyond being good for the SEO of the company website, social media […]
