Challenge The Biosense Webster team was looking to launch their newest catheter - the Thermocool SmartTouch® SF. Because this was the biggest update to their SmartTouchbrand, they wanted to provide the sales reps - and the physicians with a unique selling experience that would allow them to explore everything this new catheter had to offer
Objective Create a unique selling experience that would set the Thermocool SmartTouch SF system apart and showcase it as the true innovation that it is
Execution The Matchstick Group, along with our app development team at LifeScience Media, created a completely revolutionary app for the STSF team that made use of their existing materials - animation, physician video, sales brochure, clinical data etc… while upping the ante with an interactive 3D model of the device. With the 3D model component physicians, whether in one on one rep conversations or in a group or conference setting could spin, twist, hide and reveal the components of this device that were really making a difference.